Key results from questionnaire: to advocate and help Urban Wildlife in Toronto
Twenty survey results resulted in the following:
1. City residences have an interest in becoming closer to wildlife, wildlife sightings and activities
2. Would utilize their smart phones to access a rescue/help hotline quickly
- Urban Wildlife have two different and opposite parts; to be viewed as a nuisance, or s something that needs to be protected
- Important for city residents to educate themselves on their environment to have a better understanding of the animals within it
- The majority of the focus on urban wildlife is medical emergencies, rehabilitation and making the environment safer for urban wildlife
- 30,000 calls per year received by Toronto Wildlife Centre
- 50% of calls involve baby animals between April and October
- There are 40 to 80 raccoons per square kilometre in Toronto
- More injuries than dealths reported for 2016
Rescue Help |
Wildlife Alerts / Share / Activity |
Sightings |
Wildlife Info / Browse / Explore |
Search |
Settings |
|
Wild Urban Life App |
✔ |
✔ |
✔ |
✔ |
✔ |
✔ |
WIRES App |
✔ |
✔ |
✘ |
✔ |
✘ |
✘ |
Autobon Birds |
✘ |
✘ |
✔ |
✔ |
✔ |
✘ |
iNaturalist |
✘ |
✔ |
✘ |
✔ |
✘ |
✔ |
Must have list includes: Login, Contact one-click, My location, Search
Nice to have: E-commerce, Chat Online, Social Media login, Voice Recognition
Strategy 1: A quick and easy way to contact rescue authorities
Strategy 2: Share the wildlife experience by listing your sightings
Strategy 3: Provide activity of wildlife sightings throughout Toronto
Strategy 4: Educate and teach
Strategy 5: Increase interest with statistics and data
1. Users were getting "lost" when they tried to add their sighting; added home button on every page
2. Confusion in the beginning of the app; not sure what the app does, needs more clarity
3. Less repetition with similar screens, more interaction / functionality (back buttons, seamless steps)
4. Prioritization of the home screen buttons, adding colour to differentiate most important
1. Market the App to Wildlife Organizations
2. Add categories to the Fun Facts and Statistics sections to prepare for expansion
Home. This is the first screen you see after logging in. The red, green and orange colours are designed to draw attention to these buttons first.
Hotline. Immediate connection to the Urban Wildlife Hotline.
Sightings Page. This is where you would
record your sightings. Options include
species location, date, field notes, sharing,
add to list, and taking a photo.
Alert / Activities. For sharing of all sightings.
Brief description of the sighting.
Urban wildlife page. Photo and name.
Urban Wildlife description page.